Internet giant Amazon is in talks to buy podcast publisher Wondery, which offers the hit audio shows “Dr Death” and “Serial,” the Wall Street Journal reported Wednesday.
West Hollywood-based Wondery claims to be the world’s largest independent podcast publisher and has reportedly also explored acquisition potential with Apple and Sony Music Entertainment.
Industry tracker Podtrac ranked Wondery the fourth most listened to podcast publisher in the US in November, with just over 9 million people tuning in to the audio shows it hosts.
Podcasts have grown in popularity, and people tune in to hear compelling real or scripted stories, as well as interviews.
Released in 2016, Wondery has gained audiences for shows like Dr Death, Dirty John, Business Wars, The Shrink Next Door, and Gladiator.
Wondery is seeking $ 300 million or more from a suitor, according to US media reports.
Amazon and Wondery declined to comment on the report.
The news that Wondery is open to be bought comes as its CEO, Hernán López, defends himself against federal criminal charges for alleged bribes paid for broadcast rights to major soccer tournaments while working as a Fox executive.
Amazon, which already offers some podcasts through its music app, faces increased scrutiny from antitrust authorities for its growing dominance over key sectors of the economy as it expands into retail and streaming media.
[AFP]
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