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Beyonce uses the website to promote African businesses

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Popular American songwriter and musician Beyonce has leveraged her recently released song Black Parade to promote African business in different industries.

Beyonce took to Instagram on June 20 with a heartfelt message about how her song, Black Parade, will benefit black-owned businesses.

She said, “BLACK PARADE” celebrates you, your voice and your joy and will benefit small black owned businesses. “

Black Parade Route highlights brands and businesses in different industries, including restaurants, beauty, arts and design, as well as multiple fashion brands from different countries in Africa.

The directory was released along with a song titled “Black Parade” on June 16. The June 19 holiday celebrates the end of slavery in the United States. It is the anniversary of the day in 1865 when news of his emancipation reached the slaves in Galveston, Texas, as reported by CNN.

Since then, Beyonce has introduced people like the Kenyan fashion brand Anyango Mpinga, Anyango Mpinga is a Kenyan fashion designer who uses fashion to inspire change. Her designs are multifaceted, embracing elements of masculinity, while flaunting their femininity.

She soon found out through comments from her Instagram followers that her fashion brand appeared on Beyonce’s Black Parade Route.

Edwin Okolo’s fashion brand, Imo Studio, also featured prominently on the Black Parade Route.

Studio Imo is a design label led by the Lagos-based designer duo Edwin Okolo and Imobong Emah focused on creating a design experience that offers excellent craftsmanship and unmatched creative expression.

Okolo opined that being featured on Beyoncé’s website is giving many African businesses greater visibility and, by extension, more customers.

Entrepreneur and business mogul, Mosumola Abudu is popularly known that MoAbudu has also taken to Instagram to praise the singer saying “This is going to be a game changer for many black-owned companies.”

See this post on Instagram

Hello beautiful people, It’s great to see #BlackExcellence being celebrated all over the world. One of them is the Black Parade Trail recently released on Beyoncé’s website. It is curated by Beyoncé and Zerina Akers. Akers is Beyoncé’s stylist and the founder of Black Own Everything, a compilation of businesses in various fields run by black entrepreneurs. Black Parade Route highlights brands and businesses in different industries, including restaurants, beauty, arts and design, as well as multiple fashion brands from different countries in Africa. It’s exciting to see that the Nigerian fashion brands and designers who made the list include: @lanredasilvaajayi, @lisafolawiyo_studio, @Tiffanyamberng, @clanrtw, @kennethIze, @dna_byiconicinvanity, @ejiroamostafiri, @odiomimonet, @oculturetemple. Also the center for African women @sheleadsafrica and the dance group @dreamcatchersda were included in the list of services. The directory was released along with a song titled “Black Parade” on June 16. The June 19 holiday celebrates the end of slavery in the United States. In fact, this will give black-owned brands better visibility and, by extension, an increase in customer base. #BlackAndProud #AfricaToTheWorld

A post shared by Mo Abudu (@moabudu) on

The Black Parade Trail is a directory of small African businesses selected by Beyoncé and Zerina Akers.

Akers is Beyoncé’s stylist and the founder of Black-Owen Everything, a compilation of businesses in various fields run by black entrepreneurs, as reported by CNN.

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