Saturday, September 26, 2020

Challenges ahead of Erica as she follows Tacha

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By Benjamin Njoku

BBNaija’s former housemate Erica Nlewedim was the favorite of many viewers of the ongoing reality show until last Sunday night, when her journey to win the grand prize of 85 million naira came to an emotional end.

Erica, as her fans affectionately call her, was disqualified from the competition for violating the house rules.

Biggie had gathered the housemates in the living room and played videos of Erica threatening to kill Laycon outside the house and hurling insults at him.

Another video was played showing her pouring water on the Head of House (HoH) bed to prevent Prince, who is her assistant, from sharing the room with her.

Biggie said that Erica’s actions violated article 18 of the rule book and therefore disqualified her from the show.

However, since her disqualification, the Nigerian social media space has been awash with mixed comments and many have made financial promises to the reality TV star. He has also echoed the mixed reactions that received the disqualification of BBNaija’s former housemate ‘Pepper Dem’, Tacha.

Erica’s disqualification has made it the third time a roommate has been disqualified from the show in the last three editions. In the previous issue of “Double Wahala”, Khloe and K-Brule, who were a couple, were disqualified after winning three strikes.

However, Khloé was forgiven and returned to the house.

Like Erica, the last roommate of the ‘Pepper Dem’ edition, Tacha was also disqualified from the game for getting involved in a fight with her roommate and season winner Mercy.

But instead of receiving criticism as a result of her disqualification from the show, the Rivers State-born reality TV star received more praise and promises from her fans. The same is Erica’s story. But the question on everyone’s lips is; Will Erica be as successful and popular as Tacha, after leaving the BBNaija house?

Remember that Tacha screamed months ago that all the promises they made to him were a scam and were not real.

After her departure from the reality TV show, Tacha received a series of promises from people who claimed to be fans and many of them made financial commitments.

A year after the show, the obviously disappointed-sounding social media sensation labeled them all scammers; stating that the only money she got was from the GoFundMe account that her fans created for her.

Although they share a similar fate, Erica and Tacha are likely two worlds apart. While many are busy making financial promises to Erica, chances are she is not as popular and successful as Tacha.

In a year in a row, the Rivers State-born star has already become a household name around the world with more than 1.4 million followers on Instagram.

The queen of “Titans” is living her dream as one of the favorite brands of many corporate entities.

Aside from landing some juicy endorsement deals in less than a year, ranging from Royal Hair, GetFit Technologies, popular spirits brand Ciroc, among others, the controversial reality TV star knows how to do a trick.

After going viral for allegedly faking his proposal and kidnapping, he has moved from one controversy to another. Is that Tacha was attacking a celebrity on social networks or was involved in one conspiracy or another. The social sensation turned this trick to make money from advertisers while using her Instagram page to display eye-catching semi-nude photos. Most of the videos on her IG page showed the influencer selling one body product or another. That is Tacha’s selling point and a new reality that Erica has to face.

Having exited the show, the light-skinned star is expected to grow her fan base as well as maintain her brand. Following her disqualification, fans of the 26-year-old actress rose to her defense, showering her with love and praise.

Also, a GoFundMe campaign was launched to help her financially and 195 people have reportedly already raised around $ 15,863 (roughly N6.1 million) and are still counting.

Erica’s Instagram following is said to have grown by 80,000 followers in less than 23 hours since her disqualification from the show. The reality TV star currently has 662,000 as of Monday night.

The GoFundMe was launched by Ehizode Irefo with a goal of $ 100,000 (approximately N38m), which is the cash prize reserved for the winner of this year’s BBNaija program.

Ms Irefo wrote on the GoFundMe page: “Erica Nlewedim, the star of BBNaija season 5, Lockdown edition, whose journey on the show came to an emotional end: making some of her hopes and aspirations come true.”

It seems like a good start for the disqualified roommate. But as one fan noted on social media, “Not all disqualified housemates from the reality TV show Big Brother turn out as successful as Tacha.”

According to him, after his disqualification, Tacha became a successful celebrity in Nigeria, unlike Khloe and K Brule, who were unsuccessful.

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