Facebook Improves Fight Against Fake News With New Campaign


By Juliet Umeh

Social media network Facebook said it launched a new campaign, Helps Detect Fake News to Fight Misinformation, Especially About Covid-19 in Sub-Saharan Africa.

According to the company, it will begin launching a new campaign on the platform labeled: “Three questions to help eliminate fake news.”

He said the initiative will help educate and inform users on how to spot possible fake news, and was created in consultation with several of its external fact-checking partners.

The Manager of Facebook Public Policies, Programs and Campaigns, EMEA, Aïda Ndiaye, said:

“We know that misinformation is an ongoing challenge, so we have invested heavily as a company to address misinformation, and more recently around COVID-19. We continue to focus on fighting this. “

“This campaign is just one more step to take seriously our responsibility to improve the accuracy and quality of information on Facebook. We remain committed to working with industry and community experts on our platforms to address misinformation and empower people with resources to help them decide what to read, share, and trust. “

Facebook said: “Users will see a series of creative and educational ads, with a link to a dedicated website asking users to challenge the information they see in posts asking themselves the following: Where is it from? If there isn’t a source, look for one; missing? Get the whole story, not just the headline; how does it make you feel? People who make fake news try to manipulate feelings.

“This campaign comes immediately after last month’s context notification update, which lets people know when news articles they are about to share are over 90 days old, providing more visibility and context to help take informed decisions about what to share, “he added. .

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