The campaign for a health insurance deal for the Nigerian performing arts industry promoted by veteran dancer Kafayat Shafau-Ameh, also known as Kaffy, has received strategic support from Avon HMO, a leading health management organization.
Through this one-of-a-kind partnership, Nigerian creatives will now enjoy health care coverage tailored to their needs through Avon HMO’s Kaffy Health Plan. Currently, less than 5% of Nigerians have health insurance, and with young people making up the majority of the population, the new AVON HMO plans will further improve access to quality health care.
At the launch of the new health plans, Kaffy pointed out that the new health plans could not have come at a better time, considering that approximately 98% of Nigerian dancers lacked health insurance coverage. He also identified a lack of wellness awareness as a creative industry nightmare.
“This is the first milestone of its kind for the performing arts industry, dancers in particular. The journey to a health insurance settlement for my artistic community has been a long time coming. Unfortunately, we are unable to bring back those we have lost, quite avoidably due to lack of access to basic health care. However, this is only the first part of the job. “
To underscore the importance of health for dancers, Kaffy explained: “Dance is a creative expression that comes from within. Therefore, the spirit, soul and body must be in a healthy state. AVON is a market leader and we are delighted to partner with them to further deepen health coverage among creatives. Kaffy’s health plans offer annual coverage and are flexible, with options for individuals and families. This is inclusive and ensures that no one else is left behind. “
Also speaking on behalf of Adesimbo Bello-Ukiri, CEO of Avon HMO, Atinuke Kolade, the company’s director of sales, retention and growth, reinforced Avon HMO’s commitment to improving access to healthcare among Nigerian creatives.
“Over the years, we have participated in a number of conversations about the plight of people in the entertainment industry. Barely a year goes by without a prominent artist, both young and old, taking to social media for a medical condition they need funding to treat. It is sad that this happens and while people can generally raise funds for these people, we as a health management organization believe there is a better way.
“The question is: would these people have gotten to the point where they would need crowdfunding to pay medical bills if they had a health plan? We don’t believe it. In fact, having a health plan provides access to preventive checkups that make it easy to find a medical condition in its childhood stages before it’s too late. No one deserves to be stranded for not being able to pay medical bills; that is why we exist and what we have done in association with Kaffy is an example of how we can protect people in the fields of creativity and entertainment. ”She added.
Also lending his voice, Dr. Babajide Oyeduntan, Avon HMO’s Head of Retail Sales, said that many HMOs have focused on offering their services to corporations and large organizations, to the detriment of the public, until recently.
“Before Avon, no other HMOs had retail plans, but now there is some progress in that regard. However, we cannot stop; We should always look for ways to make it easier for people to have access to health insurance. This requires a lot of innovative thinking when it comes to the informal sector. Professional dancers fall into this category and with this partnership and launch of Kaffy’s health plan, we believe that we are taking a step in the right direction, as an organization and industry in general, ”he said.