Friday, November 27, 2020

Legend, Star Radler rebrands, reveals BBNaija’s Erica as brand ambassador

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Nigerian Breweries has announced the relaunch of Legend Extra Stout and Star Radler. The leading brewery revealed the relaunch of these two quick-sell products within its portfolio at an exclusive relaunch event on Thursday, November 12, 2020.

Present at the event were brand representatives, business partners, the media, select consumers and the new brand ambassador for both brands, Erica Nlewedim, popularly known for her time on the reality show Big Brother Naija.

According to company representatives, the relaunch of both brands is in line with the company’s penchant for innovation in an attempt to ensure optimal consumer satisfaction and increase demand at the wholesale, retail and distributor level.

Introduced to the Nigerian market in 2014, Star Radler sported a blue, silver, yellow and gold wrap that reinforced the energy and refreshing attributes of the beer. However, the brand recently made the bold decision to move to a new look that redefines the refreshing, satiating and flavor benefits of beer mix.

Along with the new look, Star Radler has also been relaunched with a new variant labeled “Red Fruit”, indicating the brand’s affinity for various offerings. Red Fruit is a cocktail of red fruits (red berries) and the classic Lager, packaged with the remodeled bottle design and a touch of red that replaces the silver color with the ‘Citrus’ variant.

Meanwhile, Legend, which was relaunched in 2014 with a liquid reformulation and packaging redesign, swaps the old metal label for a more modern design with Legend’s signature torch and a generous complement of color, black and a more palatable , attractive all burly lovers.

Portfolio Manager, National Premium Lager, Nigerian Breweries, Sarah Agha, expressed her satisfaction with the relaunch of both brands:

“As demonstrated in the past, Nigerian Breweries is a champion of constant innovation in an attempt to ensure optimal customer satisfaction and to make our brands refreshing and exciting. After a brief period of silence for both brands, we felt it was time to update them and reintroduce them to our loyal consumers, ”he said.

“With Legend, we seek to present the brand in a new light, with a new modern and premium look and a reformulated taste that will undoubtedly be a hit with those looking to experience it. Our goal was also to reintroduce the brand with a new modern look, as well as a refreshing new variant that will undoubtedly be a hit with beer lovers, ”she continued.

Also speaking at the event was Erica Nlewedim, whom the company announced as the new ambassador for the two quick-sale products within its portfolio. In her words, “I am delighted to represent these two exciting brands. They embody youthful exuberance, unrestricted freedom of expression, among other qualities that make them a perfect fit for me and my audience. Without a doubt, this association will be a success and I cannot wait to be part of the execution of some of the activities that we have planned ”.

Nigerian Breweries Plc is a Nigerian-based brewing company. The Company is engaged in the production of beer, marketing and sale of lager, stout, non-alcoholic malt and soft drinks. Incorporated in 1946, the company recorded a milestone when the first bottle of Star Lager rolled off the bottling lines at its Lagos brewery in June 1949.

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