Nigeria’s online market expands with debut of and purpleTv


By Juliet Umeh

An ecosystem of brands focused on creating lifestyle experiences, Purple Group is launching an e-commerce site, is a full-service e-commerce platform that leverages the Group’s online retail base and helps stores and other businesses in its hubs reach more customers through online channels.

The site offers more than just retail, but also real-time analytics and marketing elements to enable businesses to grow. It is described as a unique extension from a physical shopping center to a digital platform.

The group also noted that an online media content channel, purpletv, will be launched alongside Online TV will be dedicated to promoting all Purple brands and partners.

The company said: “The content generated and presented on the platform will be a combination of lifestyle, news and entertainment to suit the nature of the companies present in the centers and the interests of the target audience in all Purple products.

“Purple Group will premiere purple commercial and will feature acts like Joeboy and other A-list artists.” There will also be free tickets to buy online at a discounted price exclusively for the first 1000 people who sign up. “

The group’s lifestyle services span real estate, retail, e-commerce, media and advertising, family entertainment and entertainment, and financial services, among others.

All are focused on furthering the company’s mission to create lifestyle experiences for consumers with comfort, affordability and finesse.


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