Picsart Adds AI Photo Generator Writer to Its Creative Catalog

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Florida-based digital creator Picsart announced today that it will add an AI image generator and AI writer to create images and ad copy, as part of the tech company’s move to develop its suite of creative tools.

The company also announced that it will offer text-to-image generators in its catalog. AI Image Generator, currently available on Picsart on iOS, allows users to create images through the process of simply entering a word, phrase, or paragraph.

Users can access AI Image Generator after opening the iOS app, where they tap the plus sign at the bottom of the screen to start a new project. They will then have to proceed by scrolling down to find the tool, before clicking to select it. They can then enter a word, phrase, or sentence about the intended image they hope to form. Another option is to choose among the suggested keywords by clicking on the “Create Image” option to see the results of the images generated by artificial intelligence. They can then proceed to select their favorite picture while they continue to edit it using other tools from Picsart.

The new AI writer that includes a copywriter, social media bio creator, paraphrase, and marketing banner maker is designed in a way that empowers small business marketers by making copywriting tools accessible to everyone. The feature, which is currently available through Picsart’s Quicktools, can be accessed when users enter a few prompts, then select the particular tone or sound they’re looking for, after which a copy will be created in seconds.

Picsart Founder and CEO Hovhannes Avoyan said in a press release, while analyzing the impact of the AI-Image Generator and Writer:

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“Generative AI is a powerful new resource for visual content creators and anyone who needs content. There are two big advantages to this technology: one is to enable creativity for new people and second is to increase productivity for those who are already creative. The tools we are launching today are the first of many AI features obstetrics that we plan to apply.”

Picsart’s new AI Image Creator and AI Writer will join the platform’s existing AI toolkit, which has included AI Enhance and AI-Generated Fonts features.

The photo and video-editing app became the rhinoceros last year after being valued at more than $1 billion following SoftBank Vision Fund 2 spearheading a $130 million funding round. According to data from Sensor Tower, Picsart has 150 million monthly active users, while it ranked 19th among the most downloaded apps in 2021.

With the growing popularity of AI generators for converting text to an image, the launch of Picsart’s AI Image Generator is a plus for image editing, especially with the launch of OpenAI’s DALL-E 2, a powerful AI image generation system.

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