Sony is doubling its PlayStation 5 production to 10 million units this year as it sees the lingering effects of the COVID-19 pandemic increasing demand for games, according to people familiar with its plans.
The electronics giant has informed assembly partners and suppliers that it is dramatically increasing orders for its next-gen console, though logistics may still be challenging to deliver all of those machines in time for the holiday shopping season, they said. people, asking to remain anonymous.
Sony intended to produce between five and six million PS5 units in late March 2021.
A Sony spokesman declined to comment. Japanese trade newspaper Nikkei previously reported on Sony’s planned production increase for the gaming machine, which will launch this spring.
Concerns about a second wave of coronavirus infections may keep more people home longer, as governments around the world closely monitor efforts to reopen their economies. Sony’s revised expectation is that this current situation will lead to additional demand for the PlayStation 5 console, whose official debut captivated the gaming community.
Even with a manufacturing push, Sony still can’t put enough units on store shelves in the upcoming end-of-year holiday season due to shipping limitations, the people said. Much of Sony’s consoles are made in China and shipped worldwide by sea.
Shipments take months to travel from China to the US and Europe via shipping lines, and Nintendo earlier this year had trouble replenishing the stock of its popular Switch console for this reason.
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