Sony is seeing “very substantial” demand for its PlayStation 5 (PS5) console through pre-orders, its gaming boss said, as the tech firm targets first position in the race to take advantage of gaming growth. globally with the launch of the device on November 12.
Sony sold as many PS5 consoles in the first 12 hours in the US as it did in the first 12 weeks for its predecessor PlayStation 4 device, Jim Ryan, CEO of Sony Interactive Entertainment, said in an interview. “The demand expressed by the pre-order level has been very, very considerable.”
Sony has sold more than 100 million PS4 units and aims to persuade its user base to upgrade to the new device to play titles like Marvel’s Spider-Man: Miles Morales with improved graphics, sound and commentary via a new controller.
The launch of the PS5 comes amid the Covid-19 pandemic that has fueled gaming companies, but has also disrupted retail networks, game development, and manufacturing supply chains around the world.
“Everyone who wants to buy a PS5 on launch day may not be able to find one,” Ryan said, adding that the company is “working as hard as possible” to ensure supply for year-end purchases. season.
Sony is expected to report a rise in gaming quarterly earnings on Thursday as PS4 users switch to higher-margin downloads, and the PS5 is projected to be the first next-gen device not to push the gaming division into an annual loss in its release year
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