YouTube is launching a short-form video feature called “YouTube Shorts” to compete with the popular social media platform TikTok.
The shorts will feature a multi-segment camera to edit multiple video clips together and will feature a song library to include with the videos. Like TikTok, the shorts will also have speed controls that “give you the flexibility to be creative in your performance,” as well as a timer and countdown to “record easily, hands-free,” Jaffe said.
The new product will launch for the first time over the next few days in India, where it will be tested with “a handful of authoring tools,” wrote Chris Jaffe, YouTube’s vice president of product management, in a blog post on the YouTube website. the company.
YouTube’s move comes as TikTok, the short-form social media app, faces an uncertain future. Oracle emerged as the top bidder for TikTok under a deal that still requires approval from the Trump administration, which has required the sale of TikTok’s US assets on national security grounds.
It also comes as Facebook’s Instagram released Reels, TikTok-like videos, last month.
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