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Monday, March 4, 2024

Blink: The Power Of Thinking Without Thinking By Malcolm Gladwell [pdf]

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Malcolm Gladwell’s best-selling book, “The Tipping Point,” is often credited with fundamentally altering our perceptions of the world. Now, with the publication of Blink, he completely alters the way we understand the inner world.

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell [Download pdf Below]

This book is about how we mindlessly think about decisions that seem to be made in a second, in the blink of an eye, and that are not as simple as they seem. Blink is a book about how we think.

Why do some people excel at making decisions while others are continually terrible? Why do some people find that following their instincts leads them to success, while others find that doing so leads them to make mistakes? How does our brain function in different environments, such as the workplace, classroom, kitchen, and bedroom? And why are the best options often those that are difficult or impossible to justify to other people?

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In the book “Blink” we meet the psychologist who has learned to predict whether a marriage will last from a few minutes of observing a couple; the tennis coach who knows when a player will double fault even before the racket comes into contact with the ball; and antique experts who can recognize a fake at a glance.

The election of Warren Harding, the introduction of “New Coke,” and the shooting of Amadou Diallo by police are major mistakes that “blink” made.

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In the book “Blink” it is revealed that the great decision makers are not those who can process the greatest amount of information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”, which is the process to filter. the very few factors that matter from a large number of variables.

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