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The Social Animal is an accessible and engaging introduction to contemporary social psychology. It has become an iconic text because it has managed to preserve its continued relevance and singular focus with each new edition.
The social animal [Download pdf Below]
Elliot Aronson investigates the patterns and motivations of human behavior through the use of vivid narratives, lively presentations of important research, and intriguing examples. He covers various topics, including terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
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