Multickice Nigeria has reduced the price of its DSTV decoder by 50 percent, from N20,000 to N10,000, in a movement to reverse a constant decrease in subscriptions.
The company said the price cut was designed to attract more customers and improve accessibility to their services.
According to its executive director, John Ugbe, the new offer is part of the efforts to reward customer loyalty and provide greater value.
“We want to make sure that our customers feel appreciated and have access to the best entertainment every day. The 'We Get You' campaign is about making the premium content more accessible and demonstrating that DSTV offers something for everyone, not only football fans,” he said in a statement issued on Tuesday.
He explained that the platform is repositioning as a center for daily value, promoting a broader discovery of content in multiple genres, including films, drama, programming for children and news.
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“This means more channels, more programs and more reasons to tune in every day,” the statement added.
Multickice also announced an offer of promotional update, which allows subscribers to move to the next level of the DSTV package at no additional cost when they completely renew their current plan between June 16 and July 31, 2025.
The company noted that both the Dection and the free update initiative were introduced in response “to the remarkable economic impact on the daily life of the Nigerians.”
Development occurs when Multickice registered a drop of 1.4 million subscribers between March 2023 and March 2025, in the midst of a growing competition and dissatisfaction of the client.
Within the same period, Multiche had raised the prices of its DSTV and GOTV packages three times, first in April 2023, again in November 2023, and more recently in April 2024, with the new rates in force as of May 1.
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