Access Bank has presented the 17th season of its flagship reward scheme, Diamondxtra, with a renewed commitment to transform lives and deepen financial inclusion in Nigeria.
To mark the launch, the Bank rewarded 165 lucky clients with cash awards ranging from ₦ 5,000 to ₦ 100,000 in raffles on the site held at the Complex of the Trade Fair of Lagos in Lagos.
One of the main outstanding aspects of the new season is the return of the 'Salary for Life' initiative. According to this offer, the selected winners will receive ₦ 200,000 every month for 15 years, promoting a total benefit of ₦ 36 million per winner.
Speaking in the launch event, Adaze Umeh, head of the Consumer Bank of the Unit at Access Bank, said: “We are excited to bring back 'salary for life' in response to customer demand. Winners will receive ₦ 200,000 per month for the next fifteen years. In addition, this year we present a digital cluster through the application of access to customers. ₦ 100,000.
Umeh also revealed that of the 150 digital groups planned for the season, 30 will be dedicated exclusively to women, a deliberate movement to support the growing 'W' community of the bank, which focuses on empowering women through access to finances and opportunities.
Customer comments played a fundamental role in the configuration of this year's awards. According to UMEH, Access Bank usually surveys customers to determine their favorite rewards.
“The last time they asked for 'Salary for Life' was in 2019. Last year, they opted for cars, and we delivered cars. This year, about 40 percent of the clients voted for 'Salary for Life', and we heard.”
In addition, he explained that three winners will be selected for the salary reward every quarter.
“Until now, 131 clients have won 'Salary for Life' in previous seasons. These new winners will join that exclusive community. We are significantly expanding the scope of the rewards this season, from 4,000 winners in season 16 to a goal of 12,000 winners this year, with a total sum of ₦ 228.7 million. It is three times the number, reflecting our commitment to the inclusion of the measurement of mass measurement and the social impact.” “
The bank has reported that Diamondxtra now has more than five million accounts of accounts, and its goal is on board at least one million more by the end of 2025.
“Our goal is not just numbers,” Umeh said. “We want all new and existing customers to experience excellent service, either in person or digitally. With Diamondxtra, they enjoy interest, convenient banking and rewards that change their lives.”
He also spoke at the Olukemi Olayinka event, Regional Sales Director of Access Bank, who emphasized the high range of the initiative.
“We are delighted that 165 clients have gone with rewards today, including five people who won ₦ 100,000 each. More than 33,000 families have benefited from Diamondxtra since its inception. It is about making a difference.”
“Beyond individual rewards, Diamondxtra is also helping entrepreneurs. The scheme now extends support for small and medium enterprises (SME) through business training, tutoring and loans without guarantees.
“It's more than just savings,” Olayinka said. “We provide up to ₦ 10 million in loans based on billing, without requiring guarantees. We guide customers through commercial challenges, offering the type of support that guarantees sustainability.”
He added that the Bank's continuous rewards program also plays a role in the impulse of financial inclusion.
“Many people join the formal banking system for the first time due to Diamondxtra. We have acquired thousands of new accounts through this initiative, while keeping our existing clients committed actively. To join the winning train and maintain an opportunity to win our delicious cash prize this season, simply score 9015# or enter any of our branches to open a Diamondxtra account with a minimum minimum account of Minimum of ₦ ₦ ₦ ₦.
Diamondxtra is a hybrid account that combines the benefits of savings and current accounts. It allows customers to gain interest in deposits while maintaining complete transactional functionality.
However, what distinguishes the account is its unique reward mechanism: customers automatically qualify for periodic draws that offer awards that change life.
Diamondxtra continues to be implemented in key regions in Nigeria, including lakes, Abuja, the Southwest and the Center-Norte, which makes it one of the most high-range financial reward programs in the country.
As Access Bank continues to innovate around financial products with social impact, Diamondxtra stands out as a plan to combine banking with the purpose, reinforcing the general objective of the institution to improve lives and communities in Africa.
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