Since the book’s initial publication, I have assigned it to my undergraduate and graduate students, and have used each and every edition of the book. Because it provides students with the level of information necessary for academic work, it is required reading for all students.
Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey [pdf]
The most important thing is that it is a book that can also be used by the practitioner. Because of this, we incorporate it into our graduate professional programs, where we purchase the book for students because we believe it is vitally important to their education.
There is no comparable text and tens of thousands of our former students have benefited from it in their later careers since it was created by the specialist for the specialist. Senior Lecturer in Digital Marketing at Manchester Metropolitan University, David Edmundson-Bird Edmundson-Bird
The book Digital Marketing: Strategy, Implementation and Practice, now in its sixth edition, provides comprehensive and useful advice to businesses on how they can meet their marketing objectives by making the most of the opportunities presented by digital media and technology.
Students will gain a better understanding of how digital marketing works in the real world by participating in case studies and interviews with representatives from forward-thinking companies such as eBay and Facebook, which are covered in the Digital Marketing course, which brings together the theory and practice. marketing with real business experience.
Readers will understand best practice frameworks for developing a digital marketing strategy, as well as the success factors of key digital marketing techniques such as search marketing, conversion optimization, and digital communications using social media platforms. like Twitter and Facebook.
Dave Chaffey is a digital marketing expert and owner of the website SmartInsights.com, which provides marketing guidance and information. He is a visiting professor in the marketing departments of the University of Birmingham, Cranfield University and the University of Warwick, as well as the Institute of Direct Marketing.
Fiona Ellis-Chadwick is an academic marketing consultant, author, and senior lecturer in marketing at Loughborough University’s School of Business and Economics. She is also director of the Institute of Consulting and Research Application at Loughborough University.