Blood business businessmen and established in the state of Kwara had a skills on Wednesday to take advantage of the growth of their business with the use of social networks.
The summit, titled, innovated to expand organized by Drea Speaks Consult, brought together young entrepreneurs from various industries, including banking, telecommunications, event planning, catering, graphic design, fashion, among others.
Speaking at the event, the Cummit coordinator, Mr. Dare Kolawole, accused entrepreneurs and people in creative industries to take customer service and the constant use of social networks more seriously to grow their businesses.
“Growth is like the blood that crosses the veins of any business, if your business is not growing, it is not alive,” he said.
He emphasized the importance of understanding customer behavior, classifying them into three types: aggressive, assertive and passionate.
“An aggressive customer can be angry without any reason. Do not take it staff. Learn to respond calmly. An assertive customer wants details, while a passionate is its easiest sale,” he advised.
Mr. Kolawole also urged business owners to build appreciation systems and highlighted the role of consistency in digital presence.
“Social networks are a free tool that works, but only if you use it consistently. Technology is no longer seen as a luxury. If you are managing a business in 2025 without adopting technology, it is slowing down,” he said.
Also speaking, an expert in marketing and packaging, Hajia Oladunni Kafilah of the packaging hub of Ilorin, popularly known as “Awero Billions,” discussed the importance of marketing, packaging, brand and brand change for business growth.
“Without marketing, your business cannot prosper no matter how much money you have. They are not the best products that are sold, they are the most marketed,” he said, adding that many business owners overlook marketing to detriment.
She encouraged businessmen to have a clear strategy, to know the type of marketing that their commercial needs at each stage and always plan with the future in mind. “You don't think about money in your pocket but with the future in mind,” he said.
Another speaker, Hajarah Jibril, creative director of Hajjewels House of Styles, shared his trip to build a fashion brand with limited resources, emphasizing that passion and innovation are key to long -term growth.
“There were times when I had only a machine and little knowledge, but the passion kept me underway,” he said.
He urged business owners to continually improve their skills and address their work with creativity. It also emphasized the importance of brand construction, the creation of networks and remains consistent with the image of the brand.
“To grow beyond your current space, you must be able to innovate and do things differently. Sometimes, people who can pay your work have not yet seen it. Publish your work, show the process because the content behind the scene generates trust and attracts people,” he said while encouraging entrepreneurs not to wait for customers before creating new products.
The seminar also filed a session on financing opportunities for business owners, led by Mr. Michael Okolie, a representative of the Bank of Industry. He explained how development financial institutions provide support for small businesses, SMEs and new companies.
“Sometimes people do not even need money, they need guidance,” he said, encouraging attendees to register and prepare investment.
In an interview with journalists, Mr. Kolawole highlighted the issue of business owners who did not meet customer expectations. “Young and old entrepreneurs must understand the use of opportunities such as social networks, technology, turnover and creation of networks to grow their businesses,” he emphasized.
He also asked the Government to support summits that educate entrepreneurs and individuals in several ministries on strategies for brand expansion and business growth.