The UK government has launched a review of its toy safety standards to ensure they keep pace with emerging technologies, including AI-powered toys, and better protect children from unsafe products.
The initiative, announced Sunday, includes a call for evidence that will examine whether existing toy safety laws remain effective as more families buy toys online and manufacturers introduce increasingly sophisticated products.
The review will seek feedback on a wide range of issues, including chemical safety, artificially intelligent toys and other emerging risks that could affect children’s well-being.
Announcing the initiative, Consumer Protection Minister Kate Dearden said parents should have confidence that every toy they buy is safe.
“All parents should be able to buy toys for their children with complete confidence that they are safe,” Dearden said.
He noted that rapid changes in technology and purchasing habits require safety standards to evolve.
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“But the way we shop and the toys children play with are changing rapidly as new technologies emerge and more shopping is done online. It is vital that our safety standards keep pace, and this call for trials will ensure we can do so,” he added.
The consultation will remain open until October 6, with the government inviting submissions from parents, consumer groups, businesses, law enforcement authorities and members of the public.
According to the government, the review is part of broader efforts to strengthen consumer protection while ensuring responsible companies can continue to innovate under clear and modern safety standards.
Officials noted that consumer spending accounts for more than 60 per cent of the UK economy, adding that confidence in product safety encourages spending, supports business growth and improves living standards.
The latest consultation is part of a wider program of product safety reforms launched in March to tackle emerging risks, including unsafe products sold through online marketplaces.
The government also highlighted recent consumer protection measures, including new rules against fake online reviews, hidden “drip pricing” charges and subscription cheating, while stating that a broader consumer action plan will be unveiled later this year to further strengthen buyer protections.
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