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Tuesday, July 23, 2024

With ‘Born In The Wild’, Tems consolidates his status as a global superstar

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Grammy-winning Nigerian artist Temilade Openiyi, known as Tems, has released her highly anticipated debut album, ‘Born In The Wild’.

The 18-track album was released on Friday via RCA Records/Since 93′ and features collaborations with Afrobeats star Asake and American rapper J. Cole.

The album includes songs such as “Born In The Wild”, “Special Baby”, “Burning”, “Wickedest”, “Love Me Jeje” and “Get It Right”, among others.

Prior to the album’s release, Tems had already released two singles from the album, “Me & U” and “Love Me Jeje.”

World acclaim

Tems’ rise to global fame has been nothing short of rapid. Not only did she become the first Nigerian musician to win a Grammy in 2023, but her music, a soulful blend of Afrobeats and R&B, has resonated with audiences around the world, leading to her tracks being featured on more than 4.57 million user-generated playlists on Spotify. only in the last 28 days.

According to Spotify data, Tems’ music streaming shows that over the past 28 days, its audience has been predominantly male (50%), closely followed by women at 47 percent.

Its main listeners are between 23 and 27 years old (32 percent), followed by those between 28 and 34 years old (23 percent). This young and vibrant audience reflects the energetic and relatable nature of their music.

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Additionally, geographically, according to Spotify, Tems’ music has found a home in major markets such as the United States, United Kingdom and Canada, with significant streams also coming from Nigeria, Australia, Germany, South Africa, France, Brazil and The Netherlands.

This global reach is a clear indication of its widespread appeal.

Among his most streamed songs in the last month are hits like “Love Me, Jeje,” “Me & U,” “Higher,” “Free Mind,” “Fountain,” “Found” with Brent Faiyaz and “Damages.” These tracks have captivated listeners, fueling enthusiasm for “Born In The Wild.”

Tems’ debut album will make waves globally, showcasing his growth as an artist and his ability to connect with fans from different cultures. Her story, from Nigeria to the world, is an inspiring example of how talent, combined with the right support, can achieve remarkable success.

‘Born in the wild’

The album was initially announced for 2023, but was delayed due to a serious illness that Tems revealed he had faced.

‘Born In The Wild’ marks his first solo musical production since 2021, in addition to his cover of Bob Marley’s “No Woman, No Cry” for the ‘Black Panther: Wakanda Forever’ soundtrack.

Tems began his musical journey with his self-produced debut single “Mr Rebel” in 2018, followed by the hit “Try Me” in 2019.

His rise to fame accelerated in 2020 with his collaboration on Wizkid’s “Essence,” which earned him international recognition. The same year, he released his debut extended play, ‘For Broken Ears’.

In February 2023, Tems won his first Grammy Award for Best Melodic Rap Performance for his role on Future’s hit song “Wait for U,” featuring Drake.

Following this, she was honored with a Breakthrough Award at the 2024 Billboard Women in Music Awards in March.

The release of Tems’ debut album is accompanied by a world tour that will begin in Europe on June 12 and conclude in Australia on November 15.

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