While YouTube marks its twentieth anniversary this year, the platform has identified the exceptional achievements of Nigerian creators who continue to shape global narratives and raise African voices.
In a historic moment, four outstanding Nigerian creators: Ruth Kadiri, Kiekie, IFY MOGEKWU (IFY Kitchen) and Korty are being recognized for their dynamic contributions to the realization of films, comedy, culinary arts and culture of generation Z, respectively.
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These creators represent the power of stories narration to connect cultures, remodel perceptions and boost global commitment.
Each of these women has taken advantage of YouTube's power to inspire, entertain and inform millions of viewers on all continents:
Ruth Kadiri, a famous filmmaker and actress, continues to capture hearts with convincing stories and of her own harvest that show the richness of Nigerian cinema.
Kiekie, a vibrant force in comedy and fashion, brings laughs and recruitability to screens with its unique combination of satire and style.
IFY MOGEKWU, founder of Ify's Kitchen, transforms traditional Nigerian recipes into global culinary experiences, educating and delighting the public worldwide.
Korty, an increasing voice of generation Z, creatively documented youth culture with bold interviews and stories that challenge the norms and celebrate authenticity.
This recognition occurs in the midst of Nigeria's growing prominence on the global YouTube stage. Only in 2024, more than 70 percent of the surveillance time for Nigerian YouTube channels came from international spectators. More than 100 Nigerian channels now have more than one million subscribers, an amazing increase of 60% year after year.
In addition, more than 1,500 Nigerian channels have more than 100,000 subscribers, marking a 45 percent growth. In particular, the number of Nigerian channels that earn eight figures or more in income has doubled in the last year.
This milestone reaffirms YouTube's commitment to support Nigerian creators with resources, visibility and platforms that transcend borders.
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